LET'S COLLABORATE

Empowering Women, Transforming Lives

Join us in driving meaningful change. Together, we amplify women’s voices, champion mobility and sustainability, foster financial literacy, and enhance wellness

COLLABORATE WITH US

She Drives Change

Empowering Women, Transforming Lives

Join us in driving meaningful change. Together, we amplify women’s voices, champion mobility and sustainability, foster financial literacy, and enhance wellness

COLLABORATE WITH US

ONLINE AND OFFLINE WOMEN COMMUNITY BUSINESS FOCUSING ON MOBILITY, SUSTAINABILITY, FINANCIAL LITERACY AND WOMEN WELLNESS

Diluncurkan pada tahun 2016, Queenrides merespons tingginya angka kecelakaan yang melibatkan perempuan di jalan raya. Dengan pendekatan feminin SAFETY, STYLE, AND BEAUTY, mereka mengedukasi perempuan tentang keselamatan berkendara. Dalam dua tahun, Queenrides berhasil memiliki ratusan ribu anggota komunitas di Indonesia, Malaysia, Singapura, Hong Kong dan membantu mengedukasi 20.000 perempuan tentang berkendara aman. Kini, Queenrides menambahkan pilar baru di platformnya, seperti Pemberdayaan Ekonomi, Pendidikan Keluarga, Literasi Digital, dan Kesehatan Mental.
COLLABORATE WITH US
DOWNLOAD CREDENTIAL

275k

MEMBERS

26

COUNTRIES

197

ACTIVATION

20

PARTNERS

Our Services

Enhancing social impact and promoting sustainable growth through strategic use of data, comprehensive training programs, and campaigns guided by a clear sense of purpose

Research & Consulting

Queenrides menyediakan layanan riset dan konsultasi berbasis data untuk membantu organisasi dalam mengembangkan strategi yang lebih berkelanjutan dan berdampak nyata pada pemberdayaan perempuan.

Training & Workshop

Program pelatihan dan workshop yang dirancang untuk meningkatkan kapasitas individu dan organisasi dalam kepemimpinan, pemberdayaan, dan keberlanjutan, dengan pendekatan yang praktis dan aplikatif.

Campaign & Movement

Queenrides membantu brand dan organisasi menciptakan kampanye yang tidak hanya meningkatkan awareness, tetapi juga membangun keterlibatan dan dampak sosial yang lebih luas melalui strategi komunikasi yang kuat.

Our Activities

From hands-on workshops and insightful seminars to exciting offline events and community-driven initiatives, our programs focus on mobility, sustainability, financial literacy, and wellness

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Women Ride Safe Campaign

We are launching an innovative campaign that combines education and engagement to promote road safety awareness

Online Education Program

We have broadened our focus beyond road safety to include sustainability, financial literacy, and women’s wellness​

#GakCumaJagoNyetir Campaign

Incorporating in-class offline with fun activities to generate audience engagement and create safe environment for women

Pertamina Hulu Rokan and Pusri Palembang

Educate employee on bullying and harassment, the do’s and don’ts on the workplace, the mitigation and the reporting system

Grab, GOJEK, BTPN Syariah,  Astra, Kemenhub Roadshow

Aimed at addressing the lack of safety driving knowledge among highly mobile female employees/members using the “Safety, Style, and Beauty” communication

Pijar Education TELKOM Webinar Series

Pijar Education aimed to raise awareness through a series of webinars focused on supporting children’s development, time management, and digital parenting

Our Activities

From hands-on workshops and insightful seminars to exciting offline events and community-driven initiatives, our programs focus on mobility, sustainability, financial literacy, and wellness

Women Ride Safe Initiatives

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Women Ride Safe Launch Campaign with Asia’s Top Models
 

Launched as Queenrides’ debut to the public, this groundbreaking campaign challenged the masculine tone of typical road safety messages by introducing a distinctly feminine approach “Safety, Style & Beauty.” In collaboration with Asia’s Top Models, the campaign redefined what safety could look like for women — stylish, relatable, and empowering. Its bold narrative and visual storytelling attracted massive attention, covered by hundreds of media outlets in Indonesia and abroad, setting a new standard for gender-aware public campaigns.

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Community Campaign – with HONDA MOTOR
 

Online and grassroots campaign led by Queenrides community members, supported by HONDA, combining education and engagement to raise road safety awareness among women.

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Offline Activation – with GOJEK
 
 

In partnership with GOJEK, this activation empowered women through interactive safety education and engagement sessions, promoting awareness and confidence on the road.

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Campaign & Activation – with Indonesia’s Ministry of Transportation (Kemenhub RI)

A national-scale movement combining campaign and offline activations to strengthen women’s road safety awareness in collaboration with the Ministry of Transportation.

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Offline Activation – with Traffic Corps of the Indonesian National Police (KORLANTAS)

In collaboration with KORLANTAS, this offline program emphasized hands-on safety education and interactive experiences to support women riders in navigating roads confidently.

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#GakCumaJagoNyetir – with Toyota Berbagi
 

Hybrid (online-offline) education program by Toyota and Queenrides, teaching Eco-Safety Driving principles to hundreds of women participants. Resulting 12 women trainers with IDDC Certificate.

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Kartini Day Celebration – with GRAB
 

Honoring Kartini Day, this activation with GRAB inspired women through educational and motivational content, reinforcing their role as confident and safe women riders.

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Women Ride Safe – with ASTRA
 

Bringing the campaign to Medan, in collaboration with ASTRA, with a focus on interactive road safety education tailored to local women riders.

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“Quick Fix After Riding” Beauty Class – with SARIAYU

Blending beauty and safety, this session with SARIAYU gave women riders practical beauty tips and refreshed confidence after commuting.

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Offline Activation – with Ministry of Health (KEMENKES)

Engaging offline sessions promoting the intersection of women’s health, safety, and empowerment, in collaboration with the Ministry of Health.

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Offline Activation – with Pertamina
 

While women make up a growing segment of road users, they are often left out of technical conversations. This program provided hands-on training in road safety and basic vehicle knowledge, from understanding fuel quality to reading dashboard alerts — empowering women to own the road with confidence.

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Offline Activation – with Federal Oil
 

A targeted road safety and maintenance session designed to empower women with practical knowledge often overlooked in traditional driving education, including how to choose the right engine oil, understand vehicle needs, and make informed decisions for safer, more efficient mobility.

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New Year, New Road Attitude – with Sisternet XL Axiata, Tupperware, Sunpride, Sosro, Softex

A multi-brand activation campaign encouraging women to start the year with responsibility, confidence, and safety at the heart of their daily commute.

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New Year, New Road Attitude – with Blue Bird & Garda Oto
 
 

A New Year campaign promoting better road behavior, safe driving habits, and a mindset shift through strategic brand collaboration.

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5 Cities Offline Activation – with BTPN Syariah
 
 

Rolling out road safety education across 5 cities, this internal training program reached hundreds of BTPN Syariah employees, with a special focus on building responsible riding habits and empowering women staff to be safer, more confident road users.

Workplace Safety Initiatives

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Respectful Workplace – with Pertamina Hulu Rokan (Riau)
 

Employee training program on bullying and harassment prevention, workplace ethics, and reporting mechanisms to create a safer, more inclusive environment.

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Respectful Workplace – with Pusri Palembang
 

Internal training on respectful conduct in the workplace, highlighting do’s and don’ts, mitigation strategies, and the reporting system.

Family Education & Digital Parenting

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Webinar Series – with Pijar Belajar (Telkom Indonesia)
 

Educational sessions for parents focused on helping children thrive: from time management and tech adoption to learning styles and mental resilience in the digital era.

Education & Community Management

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Weekly Online Education Program
 

Held every week, this regular flagship program delivers knowledge that matters most to modern women. From eco-driving and digital upskilling to microbusiness, mental health, family life education, and financial independence. Each session is designed to make everyday life smarter, safer, and more empowered.

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Ngopi Cantik Queenrides
 

An offline training program using the “Safety, Style & Beauty” method — creating a relaxed yet impactful environment for road safety learning and women empowerment.

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Community Event – with Toyota Avanza Club Indonesia

Community-based offline training focused on road safety, presented in an engaging format that combines education with style and relatability.

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Community Event – with Lee Cooper & Centro

Fun, in-class offline event that mixes safety education with creative activities to foster engagement and a sense of community for women.

International Forums

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Davos - World Economic Forum Engagement

At World Economic Forum in Davos, Switzerland Iim Fahima speak on the “Future of Automotive and Global Transportation in the Era of the Fourth Industrial Revolution” Representing Indonesia on this elite global stage, she joins an exclusive panel of mobility visionaries, including:

  • Michelle Avary, Head of Autonomous and Urban Mobility, World Economic Forum
  • Jean Todt, President, Fédération Internationale de l’Automobile (FIA), France
  • Andreas Renschler, Board Member, Volkswagen, Germany
  • Raphael Gindrat, CEO & Co-Founder, Bestmile, Switzerland
  • Cynthia Breazeal, Associate Professor, MIT Media Lab, USA
  • Tim Brown, CEO, IDEO, USA
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Future of Mobility in Hongkong – with Nissan
 

Iim Fahima speaking at Nissan Future, discussing the future of mobility through a gender-inclusive lens. This program highlights women’s roles, needs, and contributions in shaping smarter, safer, and more equitable transportation systems in Asia.

Our Activities

From hands-on workshops and insightful seminars to exciting offline events and community-driven initiatives, our programs focus on mobility, sustainability, financial literacy, and wellness

Women Ride Safe Initiatives

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wrs-4
wrs-5
wrs-6
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10-1

Women Ride Safe Launch Campaign with Asia’s Top Models

Launched as Queenrides’ debut to the public, this groundbreaking campaign challenged the masculine tone of typical road safety messages by introducing a distinctly feminine approach “Safety, Style & Beauty.” In collaboration with Asia’s Top Models, the campaign redefined what safety could look like for women — stylish, relatable, and empowering. Its bold narrative and visual storytelling attracted massive attention, covered by hundreds of media outlets in Indonesia and abroad, setting a new standard for gender-aware public campaigns.

1
2
3
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5
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Community Campaign – with HONDA MOTOR

Online and grassroots campaign led by Queenrides community members, supported by HONDA, combining education and engagement to raise road safety awareness among women.

1-1
2
3
4
5
6
7
8-1
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10

Offline Activation – with GOJEK

In partnership with GOJEK, this activation empowered women through interactive safety education and engagement sessions, promoting awareness and confidence on the road.

kemenhub-1
kemenhub-2
kemenhub-3
kemenhub-4
kemenhub-5
kemenhub-6
kemenhub-7
kemenhub-8
kemenhub-9

Campaign & Activation – with Indonesia’s Ministry of Transportation (Kemenhub RI)

A national-scale movement combining campaign and offline activations to strengthen women’s road safety awareness in collaboration with the Ministry of Transportation.

korlantas-1
korlantas-2
korlantas-3
korlantas-4
korlantas-5
korlantas-6
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korlantas-8
korlantas-9
korlantas-10

Offline Activation – with Traffic Corps of the Indonesian National Police (KORLANTAS)

In collaboration with KORLANTAS, this offline program emphasized hands-on safety education and interactive experiences to support women riders in navigating roads confidently.

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toyota-2
toyota-3
toyota-4
toyota-5
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#GakCumaJagoNyetir – with Toyota Berbagi

Hybrid (online-offline) education program by Toyota and Queenrides, teaching Eco-Safety Driving principles to hundreds of women participants. Resulting 12 women trainers with IDDC Certificate.

1
FB_IMG_1752572770620
FB_IMG_1752572773230
FB_IMG_1752572775773
FB_IMG_1752572778284
FB_IMG_1752572784020
FB_IMG_1752572786715
FB_IMG_1752572789508
FB_IMG_1752572794030
FB_IMG_1752572801628

Kartini Day Celebration – with GRAB

Honoring Kartini Day, this activation with GRAB inspired women through educational and motivational content, reinforcing their role as confident and safe women riders.

astra-1
astra-2
astra-3
astra-4
astra-5
astra-6
astra-7
astra-8

Women Ride Safe – with ASTRA

Bringing the campaign to Medan, in collaboration with ASTRA, with a focus on interactive road safety education tailored to local women riders.

1-1
2-1
3-1
4
5
6-1
7-1
8
9
10

“Quick Fix After Riding” Beauty Class – with SARIAYU

Blending beauty and safety, this session with SARIAYU gave women riders practical beauty tips and refreshed confidence after commuting.

1-1
2-1
3-1
4-1
5-1
6-1
7-1
8-1
9-1
10-1

Offline Activation – with Ministry of Health (KEMENKES)

Engaging offline sessions promoting the intersection of women’s health, safety, and empowerment, in collaboration with the Ministry of Health.

1(1)
1
2
3
4-1
5
6
7-1
8-1

Offline Activation – with Pertamina
 

While women make up a growing segment of road users, they are often left out of technical conversations. This program provided hands-on training in road safety and basic vehicle knowledge, from understanding fuel quality to reading dashboard alerts — empowering women to own the road with confidence.

1-1
2-1
3-1
4-1
5-1
6
7-1
8-1

Offline Activation – with Federal Oil
 
 

A targeted road safety and maintenance session designed to empower women with practical knowledge often overlooked in traditional driving education, including how to choose the right engine oil, understand vehicle needs, and make informed decisions for safer, more efficient mobility.

1-1
2-1
3-1
4-1
5-1
6-1
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New Year, New Road Attitude – with Sisternet XL Axiata, Tupperware, Sunpride, Sosro, Softex

A multi-brand activation campaign encouraging women to start the year with responsibility, confidence, and safety at the heart of their daily commute.

1-1
2-1
3-1
4-1
5-1
6-1
7
8-1
9-1
10-1

New Year, New Road Attitude – with Blue Bird & Garda Oto

A New Year campaign promoting better road behavior, safe driving habits, and a mindset shift through strategic brand collaboration.

1
2-1
3-1
4-1
5
6-1
7-1
8-1
9
10

5 Cities Offline Activation – with BTPN Syariah

Rolling out road safety education across 5 cities, this internal training program reached hundreds of BTPN Syariah employees, with a special focus on building responsible riding habits and empowering women staff to be safer, more confident road users.

Workplace Safety Initiatives

1
2
3

Respectful Workplace – with Pertamina Hulu Rokan (Riau)

Employee training program on bullying and harassment prevention, workplace ethics, and reporting mechanisms to create a safer, more inclusive environment.

1
2
3
4
5

Respectful Workplace – with Pusri Palembang

Internal training on respectful conduct in the workplace, highlighting do’s and don’ts, mitigation strategies, and the reporting system.

Family Education & Digital Parenting

1
2
3
4
5
6

Webinar Series – with Pijar Belajar (Telkom Indonesia)

Educational sessions for parents focused on helping children thrive: from time management and tech adoption to learning styles and mental resilience in the digital era.

Education & Community Management

1
2
3
4
5
6
7
8
9
10

Weekly Online Education Program

Held every week, this regular flagship program delivers knowledge that matters most to modern women. From eco-driving and digital upskilling to microbusiness, mental health, family life education, and financial independence. Each session is designed to make everyday life smarter, safer, and more empowered.

1
2
3
4
5
6
7
8
9
10

Ngopi Cantik Queenrides
 

An offline training program using the “Safety, Style & Beauty” method — creating a relaxed yet impactful environment for road safety learning and women empowerment.

1
2
3
4
5
6

Community Event – with Toyota Avanza Club Indonesia

Community-based offline training focused on road safety, presented in an engaging format that combines education with style and relatability.

2
3
4
5
6
7
8
9

Community Event – with Lee Cooper & Centro

Fun, in-class offline event that mixes safety education with creative activities to foster engagement and a sense of community for women.

International Forums

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1-1
9
8-1
7
6
5
3
2-1

Davos - World Economic Forum Engagement

At World Economic Forum in Davos, Switzerland Iim Fahima speak on the “Future of Automotive and Global Transportation in the Era of the Fourth Industrial Revolution” Representing Indonesia on this elite global stage, she joins an exclusive panel of mobility visionaries, including:

  • Michelle Avary, Head of Autonomous and Urban Mobility, World Economic Forum
  • Jean Todt, President, Fédération Internationale de l’Automobile (FIA), France
  • Andreas Renschler, Board Member, Volkswagen, Germany
  • Raphael Gindrat, CEO & Co-Founder, Bestmile, Switzerland
  • Cynthia Breazeal, Associate Professor, MIT Media Lab, USA
  • Tim Brown, CEO, IDEO, USA
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2
3

Future of Mobility in Hongkong – with Nissan

Iim Fahima speaking at Nissan Future, discussing the future of mobility through a gender-inclusive lens. This program highlights women’s roles, needs, and contributions in shaping smarter, safer, and more equitable transportation systems in Asia.

Empower Your Journey with Queenrides

Discover a community where women empower each other. You’ll connect with like-minded individuals and participate in engaging events that focus on mobility, sustainability, financial independence, and wellness

JOIN OUR COMMUNITY

Prestigious Awards

Over the years, our initiatives and community have been recognized with prestigious awards for championing women’s empowerment, sustainability, mobility innovation, and financial literacy

Women Empowerment Principles WEP’s Award by UN Women 2024

President Jokowi’s Award for 10 Indonesia Young Leaders 2019


Panelist of World Economic Forum Davos 2019



ZETA Mascot From Indonesia Ministry of Transportation 2018

Study Case for IMF - World Bank Annual Summit 2018

Tempo “Innovative Social Movement for Women” 2016


Testimonials

Discover inspiring stories from women whose lives have been transformed through Queenrides​

“Bener-bener banyak manfaat banget untuk keamanan diri sendiri, di situ kita dikasih tahu safetynya”

OCTAVIA ALAWIYAH

“Azzura model Itu membantu sekali buat kita, baik mengenai safety driving, insurance, termasuk beauty class”

LADIES CAR COMMUNITY

“Seru banget sih, dari mulai pengetahuan yang dikasi,terus beauty classnya”

DIKA KUSUMAWATI

Collaboration Partners

Queenrides collaborates with visionary partners who share our mission of empowering women. Together, we create innovative programs, impactful campaigns, and sustainable solutions that drive change and inspire communities.

Local and Global Government & NGOs Supporters

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perempuan
kemenkes
Logo Kementerian Komunikasi dan Digital Republik Indonesia (Komdigi)
polantas
WEF
FIA
dishub
perempuan
kemenkes
Logo Kementerian Komunikasi dan Digital Republik Indonesia (Komdigi)
polantas
WEF
FIA

Brand Partners

gojek
grab
TAM
astra international
pertamina
pertamina hulu rokan
BTPN_Syariah_logo
logo-auto
Honda_Logo
logo pusri
mandiri
pijar
garda oto
wardah2
SARIAYU Martha Tilaar Logo Vector
Revlon-logo
central
lee cooper
federal oil
gojek
grab
pertamina
pertamina hulu rokan
TAM
astra international
BTPN_Syariah_logo
logo-auto
Honda_Logo
logo pusri
garda oto
mandiri
pijar
wardah2
SARIAYU Martha Tilaar Logo Vector
Revlon-logo
central
lee cooper
federal oil
btpns
central
dishub
federal oil
FIA
garda oto
gojek
grab
honda
kominfo
lee cooper
mandiri
perempuan
pertamina
pijar
polantas
revlon
sariayu
wardah
WEF

Changing Lives Together

Become a part of a transformative journey. Queenrides collaborates with forward-thinking sponsors and organizations to drive positive change through innovative programs focused on women’s mobility, sustainability, financial literacy, and wellness

LET'S COLLABORATE

The Founder

Iim Fahima Jachja is a Young Global Leader of The World Economic Forum, 25 Asia Best Young Entrepreneurs of Business Week and Founder of Queenrides.

Beyond Queenrides, Iim is a Strategic Advisor at Indonesia AI Institute, driving AI development, literacy, and application in Indonesia, and Co-founder of Cexup, a telemedicine and IoMT-based AI platform improving hospital services, coverage, and revenue.

Iim is an active speaker at numerous international events such as World Economic Forum Davos, FIA La Fédération Internationale de l’Automobile Conférence, Nissan Future, ADB Regional Conference and many more. Iim also often invited by magazines, radio stations and television stations to be the speaker for Mobility, Startups, Entrepreneurship and Women related issues.

Before Queenrides, Iim was significant role in the digital advertising industry. Founder and CEO Virus Communication who brought the trend of digital advertising to Indonesia in 2005, the company won many pitches local and regional. In 2011 Iim was appointed CEO of Virtual Consulting (VIRTUCO) that owns Musikku.com with 20 million paid subscribers; Gila Motor, media with the most engage online-offline motorbike community with 700.000 members.

Online and offline women community business focusing on mobility, sustainability, financial literacy and women wellness

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